Elite Full-Stack Team Director, Specializing In Security, Development, Programming, Strategy, and Consultation
Elite Full-Stack Team Director, Specializing In Security, Development, Programming, Strategy, and ConsultationWhat Do You Want To Do First?
Sorry about the vetting process. I look forward to speaking with you soon!
Areas Of Expertise
I used to work for web.com/Network Solutions in their 1ShoppingCart office, which had the highest level of PCI certification for storing the millions of credit cards belonging to the customers of the shopping cart software. I had administrator access including the unencrypted card data for all of our customers's clients who purchased in the last 30 days.
I'm a Full-Stack Developer, which means I program and develop as well as handle the IT of online businesses and software systems, and I have been managing tech staff since 2012 with my agency AffordableVAs.com, and later the development staff of a real estate investmentment fund and coaching firm, and the Wichita Falls, TX based commercial real estate firm that is my primary client.
As a developer I code in PHP, JQUERY/AJAX, and SQL to build sites, apps, automation scripts, and custom API integrations for about a dozen separate software services.
Elite level Infusionsoft by Keap, Ontraport, Kartra, and 1ShoppingCart skills including custom API scripts and integrations.
I've created custom text message integrations that have sent well over a hundred thousand automated reminders to registrants for webinars and other events.
My second language is Mandarin Chinese, which I have been reading, writing, typing and speaking since 2003. I've done professional translation in all sorts of government, academic, and commercial environments, as well as relying on my language skills in dealings with banks, attorneys etc.
I've been privately and individually trained in anti-hacker security practices by the trainers of hundreds of NATO military servicemen and intelligence agencies.
I have extensive professional graphic design, graphic editing/photoshop, video editing, video production (including studio lighting), audio recording, audio editing, and musical performance experience.
I've got over a decade in professional proofreading and copy editing for grammar and punctuation experience, and since 2018 I've become an established expert in copywriting, content creation, audiobook recording, video production, and personal branding marketing.
- Vast amount of experience performing emergency page and site fixes during promos or with massive amounts of live traffic; Up to one million unique vistors per month.
- Scripted fulfillment systems, funnels, and have been in charge of IT for well over $50mil USD in gross revenues.
- Using organic SEO in 2011 I brought AffordableVAs.com to the front page of google for half a dozen 1ShoppingCart related keywords.
- In first year with SREC I was the primary tech, my builds 3x'd the gross revenue from previous year, and 5x'd starting from year 3.
- Hired full time after 8 months contracting with SREC, and promoted to Director of Technology within two years after rapid expansion of the tech department with me as its head. Promoted to Chief Technology Officer in 2019.
- Worked as international liason and Chinese interpreter for Prowell International Telescope Technologies and its dealings with the US and EU wholesalers and OEM licensees.
2010 - 2011 - Web.com/Network Solutions/1ShoppingCart.com Barrie, ON, Canada
2011 - 2015 - AffordableVAs.com Taipei, Taiwan
2013 - 2020 - SREC & Freeland Lending Cleveland, OH, USA
2015 - Present - FunnelFixing.com (previously independent-webdesigners.com)
Cheap help is the most expensive kind of help.
I know, because, like you, I've hired them enough times and every time I eventually got what I paid for. Nobody's perfect, but tell me if any of this sounds familiar... They'd cut corners, I'd see poor mobile responsiveness, slow load times, busy/cluttered designs that don't stick to the color scheme, and my personal favorite is when I'd tell them to update the text of a headline and suddenly they'd change the color or delete another line without asking.
I get it...
When looking for help they say, "Fast, Good, Cheap... Pick Two".
It's true... but Fast and Cheap is trash that costs you in the long run when it falls apart. Good and Cheap is slow so your costs mount while you wait for your development to be completed.
I'm Dan Fradenburgh, and I'm fast and good.
In the last ten years I've built countless systems and sites that have literally handled tens of millions of dollars in revenue for businesses including my own.
I develop systems that reward laziness and efficiency. But, of course I do, because I'm a businessman who learned I was an extremely talented developer second.
I build offline standard operating procedures so that staff won't miss steps and they can pass their responsibilities when they are sick or on vacation. I build pivitol online systems where fulfillment can't happen without them. Systems that increase webinar attendence, double conversion rates, or save tens of thousands per year in labor costs. But that's not all.
I know how to spot the people who are coachable and will eventually become independent. After all, it's fine to do a bit more hand-holding if they'll get it one day.
You can have that kind of automation...
You can get that automation and tech help in your business that lets you sleep better at night. I made my way up the corporate ladder by helping the C-level execs focus on what they do, FULLY in the know of what they need to but NEVER sitting through boring and abstract implementation discussions.
I can communicate with your developers and IT staff in their own language so that they don't waste time on a wild goose chase, and so that YOU DON'T HAVE TO.
I can keep you and your business on track by prioritizing NEED TO HAVES instead of NICE TO HAVES, keep shiny object syndrome at bay, and get out of your way and execute how you want it when we disagree.
Please use the menu below to apply or get your answers for any questions you may have about me, ranging from my areas of expertise, my experience, my personality profile, and the application to work with each other.
(Automatically updated hourly)
As of Wednesday, October 4, 2023 at 5:00 Eastern:
Approx $110.18 Million USD in Revenue from hundreds of thousands of orders depended on my systems since 2011.
At one point, I was helping the authors of the #5 on the New York Times bestseller list in the Sports section, #1 and #2 books in the Exercise & Fitness section of Amazon’s Hot New Releases, and #3 book in the Amazon Hot New Releases Diets & Weight Loss section at the same time.
As a companion to the launch of one of these best-selling books, I built a diet system search engine of the USDA’s entire 8463 food item database, with 53 pieces of unique nutritional data for each food item (that’s almost 450 000 total pieces of data).
The same week, I launched my first promo for my main clients that collected $250,000 the first week and $400,000 that month without a hitch.
I also built the most-used online tool for giving a customized strategy for teachers of children with hearing loss and hearing assistance technology in America, and built it in compliance with HIPPA and student privacy laws and encryption standards. To date, it has helped more American teachers give these students the tools to succeed than any other online system; Now measuring in the THOUSANDS of affected students. The software has also compiled the primary source-data for Utah State University to use in peer-reviewed academic articles and research related to education and self-advocacy strategies for children with hearing loss. This was one of many collaborations to catapult an ex-school board administrator’s first stabs at building an online presence to becoming the preeminent national speaker, online educator, and certification source for teachers of children with hearing loss in America.
Dan Fradenburgh is a member of the Canadian Internet Registration Authority (CIRA).
Where Do I Fit In YOUR Organization?
TRUE COLOR evaluations: I consistently get as close to an even match between the four colors as possible. That's a remarkably unuseful fact if you're looking for a particular personality type, but I also tend to 'fill the gaps' or focus on what's lacking to complete a team.
When leading a team, I thrive when I'm simply told the ideal scenario. It gives me the opportunity to figure out a way to achieve the impossible; which is one of the main reasons I've been so successful.
You can rely on me for my ideas, and I have no issues with them being disregarded.
I am compulsively punctual and expect the same of my staff, but don't get upset even when my employers or superiors are late.
Finally, I'm usually the one who will roll up my sleeves and do the random work that pops up and needs to be done when it's not in anyone's job description or skill set and everyone scatters.
Because I am also a full-stack developer, I always get substantial amounts of respect from my staff. Simply put, they know I can do their jobs and put a very high value on fairness, so they play it straight with me. This means no padded deadlines, and no solitaire being played unless you're ahead of schedule.
Time Management: We are only as good as we are on our worst days, and with every organization I've been with I'm the guy who gets the ball rolling even when everyone's exhausted. The simplest push to avoid lethargy in the workplace has consistently led to peak performance from my staff, colleagues, and myself.
I've learned to wave the white flag or hit the panic button WELL BEFORE DEADLINES LOOM. I also check in on the development of assets that I will need to post online when appropriate. This means that we're never broadsided by content or promos not being ready on time.
LIKELY SOURCES OF FRICTION
Because I don't procrastinate, choosing to get things done now and leaving time for last minute problems or revisions, some people might view me as the reason why they have to do their job instead of coasting at work.
Because I put so much effort into keeping projects on track and on-time, I don't allow my staff to take blame when it's clearly out of their control. I'll be open with bugs and mistakes, but I'm careful to avoid placing blame until higher-ups want to know if or who is at fault. When that happens, I also make a point of explaining the proof that seems to show who's at fault; emphasizing that it's inconclusive unless I was present. Sometimes people who have difficulty taking criticism take that personally, when it's not at all.
I tend to focus on the big picture even when I'm handling the most minute of details. Some developers get 'married' to their work and are upset if the C-levels don't let it see the light of day. I feel my work is only any good if it helps the business, and I feel the same for everyone else's work because it's not show-and-tell... it's business. I encourage my dev staff in these situations but I won't push a release when the decision is made, and sometimes that is interpreted as being callous.